Archive for March, 2010

How To Write Effective Articles Quickly (Article Marketing)

Article marketing is effective way to drive free traffic to your site. Whether you are promoting affiliate product, service or business. Decide that you will learn how to write effective articles quickly in order to get great results from your marketing effort. If you are not using this strategy you are literally leaving money on the table.

One of the reasons why article marketing is popular among internet marketers is that it is free, you can dominate search engines and also articles gives you back links that are posted on different sites.

Rules when you are writing article:

Always enjoy that you are going to provide value for people, give yourself a comfortable position, breath slowly and relax. When you are writing article remember that you want to grab attention of your readers. Powerful title always works and you have about 10 seconds to get attention in the beginning of your article. If you are not get attention you can have 100 articles and 10000 views, but without any results.

Title:

Use honest title that is relevant to what you are talking about in article. Do not try to write shocking titles, because they may be catchy, but if people recognize that article is about something else, they will not read it. Proper keyword research has to be in place in order to get indexed by search engines, this way you will get organic traffic to articles and to your website that you are promoting.

Body Of Article:

When you are learning how to write effective articles do some graphic editing, use short paragraphs, use bold subtitle (if it is possible), because people decide if they will read your articles also by design. Write like a true author, be natural and be yourself. Put your main keywords in couple of first sentences and few in article. Sometimes on the end use call to action, but not all article directories allow you to sell.

Resource Box:

This is the place where you can promote your affiliate product, service or business. Write little ad which contain few tags and you can apply here your copywriting skills. Brand yourself with your name and drive traffic to your landing page or blog.

Posting Articles:

Always put in to proper category, it is a great way to target your audience. Many article directory sites offer to write a short description or summary of your article. Do not copy and paste the first sentences, but use some sentences from the middle of article or the best way is to write unique description. It can help you for better ranking in search engines.

Keywords And Tags:

Keywords are the main phrases that are people typing in google where they have credit card in hand and they are ready to buy your product. Tags are short way to say google what your article is about. Use main keywords in tags and optimal number of tags is 5. Another thing is that you cannot promote your company in article, but you can put name of your company in to tags. It helps you to get indexed by search engines and for better ranking.

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Jiri Majkus is Internet Marketing Consultant, Coach and Author. Person who loves to connect with other people and he really wants to help others on their way to happiness and success.

http://www.GetRichWithJiri.com

http://twitter.com/jirimajkus

Keyword Research Techniques (How To Find Buyers Not Searchers)Keyword research is more important that you think, because without proper keyword research it will be very difficult to get any results with your keyword based marketing strategy. It does not matter whether you are using google adwords, articles, videos, blog posts, you have to find buyers not searchers.

Finding highly targeted people who are serious about service or product that you offer is one of the successful steps to create solid income from your business, because not every click on your website is a good click. I would rather have 100 visitors and 10 buyers per day than 1000 visitors and 1 buyers per day.

So where to get and ideas for your keywords campaign?

One of the free tool is google keyword tool. Just google “google keywords tool” and you will get a link to this simple but powerful tool. What google keyword does is that after you enter some keyword you will get a several ideas for this keyword which you can use in your title in video, blog post, article or PPC campaign. Many marketers are using this tool so there is no reason why you can not!

Another great tool which I use is Google Wonder Wheel. Probably you hear this for the first time, because not many people are using this effective strategy. I made a tutorial video, but if you type some keyword in google and on the top left side you click on show options, new toolbar will pop up. If you scroll down you will se a wonder wheel button, click on this button and you will se how this tool works. It will give you a great scheme about another keyword ideas.

Try to get into brain of your buyers, how they think, how they feel when they are looking for your kind of product or service. This is important step, because after you do this, you will se that you have more ideas in your mind on how to find targeted people.

Remember that you need to provide solution for some problem that is in particular market. For example in money making, working from home niche is the main problem that people are not getting the right education and training so your job is to give them or show them where to find solution. When you do this your business will start moving forward and you will start earn some money.

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Jiri Majkus is Internet Marketing Consultant, Coach and Author. Person who loves to connect with other people and he really wants to help others on their way to happiness and success.
http://www.GetRichWithJiri.com
http://twitter.com/jirimajkus

How To Avoid Email Marketing Mistakes

email marketing, email marketing mistakes, effective email marketing

Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial and effective. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort and not marketing specifically to the target audience.

Let´s talk about spam. Spam is a problem which is reaching endemic proportions. Each day Internet users are bombarded with spam from around the world. This may include a host of unsolicited emails which are promoting products or services the recipients may or may not be interested in purchasing.

A critical mistake business owners can make in email marketing is to issue emails which are likely to be construed to be spam. This may result in the emails never reaching the recipient or the emails being deleted, without being read, by the recipient. Avoiding the potential of falling into the spam category is not very difficult. It basically involves ensuring your promotional emails contain more useful copy than blatant advertising. This will make it more likely for your emails to be taken seriously.

Business owners may also run into the mistake of not preparing themselves for an influx of customers after an email marketing effort. The express purpose of email marketing is to generate increased interest in your products or services.

Therefore it is critical for business owners to anticipate an increase in business and be prepared to accommodate this increased demand for products and services. This is important because potential customers who have to wait for products or services may seek out your competitors who are better prepared to provide them with products or services immediately.

Another email marketing mistake often made is failure to follow up on promotional emails. Sending out emails to interested parties can be very beneficial but it is even more beneficial to contact these email recipients by other methods such as mail or telephone to answer any questions they may have and offer any additional information they may require. This type of follow up can be much more effective than simply sending an email and allowing it to fall into the abyss of an overcrowded email inbox.

Finally a critical mistake made by business owners is to not tailor an email marketing campaign to their specific target audience. This can be a problem because it may result in the email marketing being less effective.

Business owners typically make this mistake because they fall into the trap of believing that it is more important to reach a large audience than it is to reach a target audience. You may blindly send your email marketing materials to millions of recipients and only generate a few leads. However, you could send the same email marketing materials to a smaller group of only a thousand recipients who all have an interest in your products and services and will likely generate more leads from this smaller email distribution list. It is not only important to send your message to members of your target audience but to also tailor your message to suit this audience. Creating an email message which will appeal to a variety of individuals is not as important as creating a message which will appeal to members of your target audience.
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Jiri Majkus

Internet Marketing Consultant, Coach and Author. Person who loves to connect with other people and he really wants to help others on their way to happiness and success.
http://www.GetRichWithJiri.com
http://twitter.com/jirimajkus

How To Implement Twitter As a Marketing Tool

Many business owners are now using Twitter to market their business. Twittering is very popular and addictive and it’s no wonder why millions of people send out tweets all day long. The tweet is message with 140 characters and it is also called micro-blogging. With only a few characters, you will need to answer the Twitter question just like other users of the social site.

To implement Twitter as a marketing tool, here are ways to accomplish them:

Keep your followers informed. Once you sign up for your Twitter account, you should be active in sending out tweets to all your followers. Choose the people you follow on Twitter. If this is your first time to use Twitter as a marketing tool, you should follow the right and targeted people. Choose the ones who are also utilizing Twitter for online marketing because you can learn a lot from them.

You should also check if the people you’re following are also following back. Once you have many followers, you can now send marketing messages but try to do this minimally; instead, send out more helpful community and social messages. For example: quotes, articles, videos, and other valuable stuff. Remember, Twitter is a social network and not a place where to place ads every minute.

You can also let your followers know about your promotions through the tweets. Again, don’t overdo it. There is always a proper way to do things. Now that you have lots of followers, you should not alienate them. With just one bad tweet, you can lose many of your followers.

Gathering as many followers as you can is vital to ensure your success in online marketing; have you heard of the Twitter slap? Check your numbers regularly. When you’ve followed 2,000 people and you have less than 1,800 followers, you can no longer follow more people. By checking your numbers, you can avoid technical problems like this one or use unfollow tool like twitfresh and unfollow poeple who are not follow you back.

When someone follows you, take care of that person by sending him/her personal tweets. By befriending your followers, you can build stronger relationships. A relationship built on trust is very important for your marketing campaigns. Keep in mind that you can’t market your products or services to people you don’t know on Twitter.

For instance, you post a tweet saying ‘hey guys, check out my business ‘. If you post impersonal tweets, you can’t gain loyal followers. Try to build good relationships first before you send out promotional tweets.

Capitalizing on Twitter’s popularity can be rewarding but only if you know what you’re doing. Learn everything you can about the social network. Follow gurus and learn from their experience. If you keep yourself well-informed, you can succeed in online marketing through Twitter.

Many businesspersons are now utilizing social networks because they think that it is an effective platform for promotions. If you plan to use Twitter, you need to have the right knowledge. Contact me today and I will show you how to use twitter properly.

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Jiri Majkus

Internet Marketing Consultant, Coach and Author. Person who loves to connect with other people and he really wants to help others on their way to happiness and success.
http://www.GetRichWithJiri.com
http://twitter.com/jirimajkus

T. Harv Eker’s Secrets if the Millionaire Mind: 

1. Rich people believe “I create my life.
Poor people believe “Life happens to me.”

2. Rich people play the money game to win.
Poor people play the money game to not lose.

3. Rich people are committed to being rich.
Poor people want to be rich.

4. Rich people think big.
Poor people think small.

5. Rich people focus on opportunities.
Poor people focus on obstacles.

6. Rich people admire other rich and successful people.
Poor people resent rich and successful people.

7. Rich people associate with positive, successful people.
Poor people associate with negative or unsuccessful people.

8. Rich people are willing to promote themselves and their value.
Poor people think negatively about selling and promotion.

9. Rich people are bigger than their problems.
Poor people are smaller than their problems.

10. Rich people are excellent receivers.
Poor people are poor receivers.

11. Rich people choose to get paid based on results.
Poor people choose to get paid based on time.

12. Rich people think “both”
Poor people think “either/or”

(Example: Do you want a successful career or a close relationship with your family? BOTH! Do you want to focus on business or have fun and play? Both!
Do you want money or meaning in your life? Both! Do you want to earn a fortune or do the work you love? Both!
Poor people always choose one, rich people choose both. Rich people understand that with a little creativity you can almost always figure out a way to have
the best of both worlds.)

13. Rich people focus on their net worth.
Poor people focus on their working income.

14. Rich people manage their money well.
Poor people mismanage their money well.

15. Rich people have their money work hard for them.
Poor people work hard for their money.

16. Rich people act in spite of fear.
Poor people let fear stop them.

17. Rich people constantly learn and grow.
Poor people think they already know.

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Jiri Majkus

Internet Marketing Consultant, Coach and Author. Person who loves to connect with other people and he really wants to help others on their way to happiness and success.
http://www.GetRichWithJiri.com
http://twitter.com/jirimajkus

My friend Jeremy D. Brown (he is a business partner of Bob Proctor) have been consulting with companies and individuals all over the world for the past year regarding social media …some still feel it is a fad…
here are some stats that are pretty staggering:

-By 2010 Generation Y will outnumber Baby Boomers, 96% of them are on a social network
-Social media has overtaken porn as the #1 activity on the web (thank goodness)
-To reach 50 million users, it took radio 38 years, TV 13 years, the internet 4 years, the Ipod 3 years, and Facebook got to 100 million users in 9 MONTHS!
-If Facebook were a country, it would be the 4th largest in the world, just behind the US
-1 out of 6 higher education students are enrolled in an online university and a US Department of Education study revealed, on average, they are outperforming the students who are face-to-face
-80% of companies are using LinkedIn as their PRIMARY tool to find employees
-The fastest growing segment on Facebook is 55-65 year old females
-80% of Twitter updates are done via a mobile phone…what do you think this means for CUSTOMER EXPERIENCE…you will leverage this or be leveraged by it via unhappy customers…
-EMAIL IS OLD…in 2009 Boston College stopped giving new students email addresses because Gen Y considers it to be passe`….

This is the biggest shift in media we have yet to experience…you will lead the way or get drug in…I hope you choose to lead!
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Jiri Majkus

Internet Marketing Consultant, Coach and Author. Person who loves to connect with other people and he really wants to help others on their way to happiness and success.
http://www.GetRichWithJiri.com
http://twitter.com/jirimajkus

  
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